No More Phat Farm...New Clothing Line!!!

After much success with the now-dated line Phat Farm, Russell Simmons, a.k.a. Rush, has launched a new men's line called Argyle Culture.

The line is supposedly for the over-25 crowd: "urban graduates who have 'arrived' in the world," according to a press release.

Just as Russell has grown up, seemingly, so has his taste in fashion.

Out are the baggy Phat Farm jeans and over-sized t-shirts. Now Simmons is going for button-ups, slimmer fits, pinstripes, and subtle colors and comfort.

"We're taking houndstooth and herringbone, and identifying with argyle. We're actually weaving specific fabrics like argyle herringbone and argyle houndstooth," Kevin Saer, Argyle's vice-president of design, said.

"There are a huge group of consumers who are not young men any longer and don't shop in the young men's space, but still want to remain part of the urban lifestyle," according to Simmons.

The collection is set to hit stores this fall.