French designer François Girbaud took a page from his Cristal counterpart, Frederic Rouzaud, and made it known that he doesn’t want any business from hip-hoppers:
“Somewhere, the company was running too much in some direction, too much in hip-hop stuff,” Mr. Girbaud, 62, told the Transom (perhaps taking a page from the playbook of a compatriot who last year expressed disdainful befuddlement toward rappers’ loyalty to the Champagne label Cristal).
He was wearing a black-collared shirt over baggy black jeans, which were adorned with a single drooping silver chain that smacked against his knee as he strode through the streamlined space.
“To be just connected in the hip-hop stuff is other brand; there is people like Russell Simmons or Damon Dash or Puff Daddy or all this kind. I’m not the rap people. Sure, we introduced the baggy jeans, we introduced stonewashed and all this stuff in the 60’s or 70’s, I never target just to be ethnic. It’s stupid.”Source